Tiger Woods and TaylorMade Golf Company have launched a historic collaboration on a new range of clothing and accessories named “Sun Day Red.” Brad Smith is joined by David Abeles, the CEO and President of TaylorMade, to discuss the process of working with the legendary professional golfer.
“We’ve been very fortunate to align our interests, our partnership, and, quite frankly, our personal relationships with Tiger and learn from each other to be better partners,” Abeles said. “Sun Day Red” ushers in a new era for Tiger Woods, he continues, enhancing his prospects “in a way that’s broader than just the game of golf.”
The CEO of “Sun Day Red” said of the alliance, “We’ve won a Masters with Tiger, it’s been one of the great comeback stories, and I think another one is to be written here.”