At the recent Big Ten Media Days, the conference formally welcomed USC, UCLA, and other former Pac-12 schools into its fold, marking a significant shift in college athletics.
The event highlighted the Big Ten’s expansion, which brings new dynamics and opportunities to the conference.
Commissioner Tony Petitti expressed excitement about the integration of these prestigious programs, emphasizing how their addition enhances the Big Ten’s national profile and competitive balance.
USC and UCLA, both historically strong football and basketball programs, are expected to bring increased visibility and rivalry matchups, enriching the conference’s overall experience. The inclusion of these schools also promises to bolster the Big Ten’s media rights value and national appeal.
The move reflects broader changes in collegiate athletics, where shifting conference alignments are reshaping traditional rivalries and scheduling.